Reserva Las Torres was awarded the highest prize of the Responsible Tourism Awards in the category “Best Initiatives for Nature Conservation” in the third annual WTM Latin America conference in São Paulo, Brazil.
It is great news for tourism in Chile to be awarded first place in the Responsible Tourism Awards for Las Torres Patagonia. The well-deserved award was received by Macarena Maturana Key Account Manager LATAM, at Las Torres Patagonia. The World Travel Market (WTM) initiative seeks to publicly recognize the most inspiring and replicable projects in sustainable and responsible tourism in the region.
Selected out of 66 entries and chosen from 15 finalists, Las Torres Patagonia was recognized this April 4th as the best project of nature conservation at the São Paulo tourism fair. The awards were determined by a jury of professionals after evaluating the different initiatives implemented in recent years in the Torres del Paine National Park.
“At Las Torres Patagonia we are grateful for this recognition. On this long path we have learnt that true sustainability requires much the same virtues entrepreneurship and most any worthy cause: commitment, resilience, creativity, teamwork, and diligence. As a team we have taken solid steps on a journey that is far from over and I urge that as an industry we push forward and lead in caring for this world.” said Josian Yaksic K., CEO-General Manager of Las Torres Patagonia.
Winning this important Gold involved developing a set of actions in the different areas of Patagonia Towers, from an innovative sustainable cocktail project awarded by the Adventure Travel Trade Association (ATTA), to avant-garde achievements such as EOV certification in holistic management of its meadows, our initiatives were considered.
In addition to these are reforestation initiatives in Reserva Las Torres, the operation of a regenerative organic garden, and the project “Conservation and Restoration of the Path to Base Torres”, an award winner in the Latam Impact Awards 2022 and currently in a second development phase. Conservation actions at the Patagonia Towers never stop!
With initiatives such as these, Las Torres Patagonia consolidates itself as an example of sustainable and responsible tourism in the region and confirms its commitment to conservation in one of the most beautiful and exceptional regions in the world. From Las Torres Patagonia we want this Gold to shine brightly and illuminate the path of sustainability, the only possible path for the tourism industry.
About WTM Latin America
WTM Latin America is an annual event held in the city of São Paulo and attracts around 20,000 tourism sector professionals over three days. The exhibition offers highly qualified content, combined with networking and business opportunities. In its most recent edition, in 2022, WTM Latin America maintained its focus on effective business generation and managed to coordinate the advance booking of 6,000 meetings between buyers, travel agents and exhibitors.