Torres del Paine, June 30, 2025. To kick off a new stage in its sustainability actions, the family business Las Torres Patagonia, located in the heart of Torres del Paine National Park, has decided to relaunch its NGO, AMA Torres del Paine, to renew and revitalize the purpose of its non-profit organization.
Agrupación Medio Ambiental Torres del Paine (known as AMA Torres del Paine) is a non-governmental organization founded in November 2004 to support Las Torres Patagonia’s commitment to sustainable tourism. Since its inception, it has promoted and coordinated various initiatives to further this purpose. Starting this year, the organization will take on the new name of Las Torres Patagonia Conservancy.
This change responds to the incorporation of two new lines of action. The first is the development of a Climate Action Plan in response to the signing of the Glasgow Declaration in April, an agreement signed in 2024. Within this framework, the company committed to cutting its emissions in half by 2030 and achieving carbon neutrality (net zero emissions) by 2050. These plans are aligned with the five pathways of the Declaration—measure, decarbonize, regenerate, collaborate and finance—to accelerate climate action in the tourism sector.
The second line of action involves the preparation of an annual sustainability report, where the organization will publicly presenting a detailed report of all initiatives developed during the year, along with their respective measurements.
As an inaugural milestone of this new phase, the company presented the first edition of its Sustainability in Action event late last month. At this event, it met with regional and national authorities, trade association representatives and models of sustainable tourism and shared the progress achieved last year and the actions currently underway.
During the presentation, John Ojeda, Las Torres Patagonia’s Conservation, Sustainability and Safety Manager, articulated the philosophy that will guide this new phase: “Those who don’t know, don’t care.” “It is hard to protect what you don’t know, but it is impossible to love what you have never experienced,” he said, stressing that conservation must be a transformative experience.
To materialize this conviction, the company has established a ten-year strategic partnership to bring this certainty to the heart of the community. The commitment involves offering a transformational experience at Las Torres Patagonia to 5,000 children, which include all seventh grade students in Puerto Natales and all students in the rural schools of Puerto Edén, Seno Obstrucción, Cerro Guido, Cerro Castillo, Laguna Blanca and Porvenir. “This is not just a simple field trip,” Ojeda noted, “but a profound investment in the future guardians of our heritage. We are planting the seed of a personal and indelible connection with their land, so that they will be its caretakers tomorrow, leading with their own conviction.”
Another ongoing initiative is the reconstruction of the trail to the Base Torres Viewpoint, a joint initiative between Las Torres Patagonia and the National Forestry Corporation (CONAF). “Sharing this trail with the world means doing so responsibly, anticipating the impacts of an excessive flow of visitors,” said the sustainability leader.
The new chapter of Las Torres Patagonia Conservancy promises significant improvements in the experience of those who visit Torres del Paine, always prioritizing conservation of the flora and fauna in this unique ecosystem.
