Torres del Paine, March 5, 2026. Las Torres Patagonia, a pioneering sustainable tourism operator in Torres del Paine National Park, has announced its participation in Marca Chile’s “Made by Chileans” program. This partnership reinforces the company’s commitment to conservation, local development, and the international promotion of Chile as a world-class destination.
For Las Torres Patagonia, being part of “Made by Chileans” means much more than just an institutional affiliation: it consolidates a philosophy that has guided the work of its founders and the entire team for more than 30 years. It is a philosophy that believes development is only possible if it respects the land, engages with the local community, and offers authentic experiences that honor the spirit of Patagonia.
“Patagonia showed us that true luxury is unspoiled nature. Being part of “Made by Chileans” means sharing our vision with the world: that Chile’s heritage is one of a kind and that our role is to protect it and share it while following international standards of excellence,” said Juan Lopez, Sales and Marketing Director at Las Torres Patagonia.
Las Torres Patagonia has been a key player in the history of the park, where it has led reforestation, environmental education, and sustainable management initiatives. By way of its regenerative tourism model, the company offers lodging, local cuisine, excursions, and conservation programs that aim to make a real, positive impact on the region.
Joining Made by Chileans, which brings together organizations devoted to promoting Chilean identity and talent around the world, makes Las Torres Patagonia a stronger ambassador for conscious, responsible tourism with a sense of belonging.
Every year, thousands of international visitors come to the heart of Patagonia to have transformative experiences: hiking the W Circuit and Base Torres trail, horseback riding across the Patagonian steppe, spotting native wildlife, and volunteering in conservation programs. All these activities are designed to balance outstanding service, sustainability, and respect for the local culture.
By entering this program, Las Torres Patagonia reaffirms its role as a leader in sustainable tourism in Chile and continues to raise the country’s international profile, from one of its most iconic destinations.