The family business located in the heart of Torres del Paine National Park unveiled plans for the remodeling of rooms in the Hotel Las Torres, new W circuit infrastructure, sustainability initiatives, and a series of changes for improving the guest experience.
Santiago, May 16. Las Torres Patagonia unveiled its latest innovations for the 2024-2025 season during an event designed specifically for tour operators (TOs), presenting significant updates aimed at transforming the tourism experience and promising to redefine industry standards.
At their “Sustainability in Action: An event for our TOs” event, the company, located in Torres del Paine, highlighted complete renovations of hotel rooms, as well as various improvements to the W circuit, including a new Snack Bar/Café service, bathrooms, walkways and tents, among other things.
Hotel Las Torres, with a total of 74 rooms available between October and April each year, promises a renewed experience for this season. All rooms will be remodeled using tranquility as the guiding concept, merging modern elements with the natural essence of Patagonia.
Among the highlights in the W circuit is the inauguration of a Snack Bar/Café in the Sector Francés, or French Sector, built in adherence to strict sustainability standards. This 70 m2 space offers visitors the opportunity to enjoy a break during their excursion, with access to food and drink services as well as prepaid wi-fi. In addition, shelters, high tents and illuminated walkways have been installed to enhance the visitors’ experience.
They also highlighted the upcoming remodeling of bathrooms, showers, and cooking areas in the Chileno Sector, as well as the reconstruction of the Base Torres trail— which is already 80% complete. This major improvement covers 7 km of new trail, 2 meters wide, covering a total area of 14,000 square meters of trail. In addition, improvements have been made to the men’s and women’s restrooms in the Central Sector, and the number of restrooms in the Serón Sector has been increased to 4. In Cuernos, a new project for central heating, bathrooms, and showers has been started.
Commitment to the Environment
One of the highlights of the event was the announcement of Las Torres Patagonia’s first Sustainability Report, detailing all the initiatives in this area carried out in collaboration with the AMA Torres del Paine NGO. This report supports a series of actions that Las Torres has been promoting, with the most notable milestone being the signing of the Glasgow Treaty.
To continue attracting new tourists and to expand what is offered, the company presented its new W Express + Program, which allows visitors to hike the park’s iconic trails in a period of 5 days and 4 nights and also enjoy an upgrade at the end of their trek at the hotel. In addition, Las Torres Patagonia presented its new Welcome Kit, which includes a 100% recycled PVC backpack made by Chilean SMEs.
Josian Yaksic K., General Manager of Las Torres Patagonia, remarked that “Las Torres Patagonia is a family business with a dream of sharing this place with the world, and throughout our history we have seen how valuable and indispensable the contribution of tour operators is. We have reaffirmed our commitment to the industry and the traditional distribution chain by including TOs in our long-term business strategy, constantly adding value to each of our clients’ experiences.”
For his part, Juan López, Commercial Manager at Las Torres Patagonia, invited guests to follow the hotel’s new announcements closely, recognizing the importance of TOs in the business, and their role in promoting an innovative and sustainable offer that harmonizes with the conservation of Torres del Paine’s fragile environment.
